Monroe County Public Library Identity

The public library of Bloomington, Indiana, was in need of a new identity. We redesigned the identity and created a complete graphic standards manual for the client including guidelines for a full stationery system and other printed materials. A page from the MCPL graphic standards manual is shown.

The tree, as both a symbol of knowledge and to represent Bloomington’s status as a ‘Tree City USA’, were the inspiration for the redesigned graphic identity.

Monroe County Public Library business card.

The logo applied to stationery. The friendly logo can be easily used on all media.

Monroe County Public Library letterhead and envelope.

Cover of the graphic standards manual.

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