Smonta il Bullo Branding

The Italian Ministry of Public Education needed a name and identity for a new campaign against bullying. We worked in collaboration with BaldassareCarpiVitelli to create a distinctive brand for the campaign: ‘Smonta il Bullo’. The brand is based on wordplay in Italian. We then developed a bold and bright identity using a graphic style that appeals to a young audience.


The identity was applied to t-shirts, which were used as promotional items.

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